How do I get into the featured snippets?

Being number one in the SERPS is no longer a big deal. Instead of aiming to become number one, businesses should now aim for position zero or the Featured Snippets. That’s right, zero! This appears ABOVE the number one organic search result. Featured snippets provide partial answers to a specific question. According to a recent study, featured Snippets steal 8.6% of clicks that are supposed to go to the organic search result below it. According to SEM Rush, it has become a big trend right now because 14 out of 112 search queries now return a featured snippet. 

But how do you optimize your content for the Featured Snippets?

Focus on creating paragraph snippets that include:
How to do/get…
Who is…
Where is…
When is…
Why is…
What is…
Your content should answer these specific questions for a chance to get a featured snippet. You can also create bulleted or numbered lists for users that are looking for step-by-step guides or procedures to complete a task.

Mobile-Friendly Sites Are Never Going
Out Of Style

In June 2019, Google released mobile-first indexing, which means that Google predominantly uses the mobile version of your website for ranking and indexing. Usually, the index used the desktop version of a page’s content as the primary reference when evaluating the relevance of a page to a user’s search. Since the majority of users now access Google Search with a mobile device, Google announced that the Googlebot will now primarily crawl and index pages with the smartphone agent going forward. Otherwise known as mobile-ready.
This change makes the most sense, given that projections say 73% of internet users will access the internet solely through mobile devices by 2025. Check how effective your mobile site is with Google’s free mobile-friendly test. Next, take a peek at the “mobile usability” report in Google Search Console.

Focus on Visibility and Zero-Click Searches

More than half of all searches are now zero-click searches, which means that users don’t have to click on the search results anymore to get the information that they need because the query is already answered on the SERP itself. Again, featured snippets are examples of zero-click searches, and so are Google’s Local Packs, Knowledge graphs, and so on.
So when you’re creating content for your website, think about what kind of searches usually return a zero-click search. Keep in mind Googlebot won’t load content requiring user interactions, like clicking or swiping. Stray away from placing content on sliding panels. You have to make sure Google can see this so-called lazy-loaded content. Finally, ensure you use the same meta robots tags on the desktop and mobile sites.

Quality Content Matters

High-quality content is always a critical element of effective SEO strategies. Users and Google want relevant, helpful, and recent content. People use search engines to find answers to their questions, so your webpage needs to deliver the solutions that users are searching for.

Research your topic well and back your content with data. Follow a logical structure that makes your content easy to navigate and read.

Final Thoughts

The SEO landscape is a dynamic space, with algorithm updates and new trends popping up regularly. As a business, it is important to be on top of these changes so you can use them to your advantage. This small list of SEO strategies and suggestions is a good way to familiarize yourself with how to be visible in the featured snippets.